Responsibilities :

• A. Campaign Management and Optimization:
• Oversee strategies for SEM (Google Ads), Social Media Advertising (Facebook, LinkedIn), Display & Video (YouTube, Tiktok), Native, and Affiliate Marketing.
• Lead efforts to design, build, test, and report on on-site conversion rate optimization (CRO) and personalization activities.
• Ensure SEO best practices are integrated into content and technical frameworks to maximize organic traffic.
• Develop and execute email marketing campaigns via Marketing Cloud, including design, segmentation, A/B testing, and performance analysis to drive engagement and conversions.
• Manage website content update and performance, ensuring seamless functionality, optimized user experience, and alignment with marketing campaigns.
• B. Analytics and Performance Monitoring:
• Use and manage advanced digital analytics platforms, including but not limited to Google Analytics, Google Search Console, Microsoft Clarity.
• Monitor and analyze website metrics to ensure optimal performance and user engagement.
• Track and analyze campaign performance to provide actionable insights and improve ROI.
• Develop and present performance reports to senior management, highlighting key trends and actionable recommendations.
• C. Innovation and Strategic Vision:
• Understand and anticipate industry trends, integrating emerging technologies into marketing strategies.
• Collaborate with internal teams to drive innovation in digital marketing, exploring opportunities for automation and enhanced targeting.
• Continuously refine strategies by asking “why, what, and how,” challenging assumptions, and exploring new approaches.
• Identify opportunities to leverage email automation and personalization to improve customer journeys.
• D. Digital Marketing Leadership
• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Lead cross-functional collaboration to ensure seamless execution of campaigns across all digital touchpoints.
• Act as a mentor to team members, fostering professional growth and innovation.
• Monitor industry trends and emerging technologies to ensure the organization remains competitive.
• Champion a customer-centric mindset, ensuring all initiatives address customer needs and preferences.

Requirements :

• At least 5 years of senior-level experience, managing teams and vendor collaborations. Digital marketing or digital performance experience at a management level in the finance industry is preferred.
• Proven experience in successfully managing and executing cross-channel digital advertising campaigns.
• Competent understanding of digital advertising strategies, including SEM, Social Media, Display, Video, Native, and Affiliates.
• Experience with on-site CRO and SEO strategies.
• Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, and related tools.
• Familiarity with social media advertising platforms (Facebook, LinkedIn, Tiktok), content management platforms (WordPress), and CRM/email marketing platform (Salesforce/Marketing Cloud). Experience with HTML editing is an advantage.
• Understanding of industry trends and emerging technologies.
• Strong organizational, communication, and interpersonal skills.
• Curious, innovative, and customer-focused approach.
• Ability to thrive in a fast-paced environment and meet tight deadlines.