Senior Officer, Business Marketing Intelligence

Responsibilities:

  • Market Research & Insights (50%):
  • A.1. Conduct deep-dive market research including product analysis, product marketing, customer needs, industry shifts, and landscapes.
  • Analysis: This requires conducting in-depth market research, including evaluating current product marketing strategies, product analysis, and customer needs. Additionally, identifying industry shifts and market context is crucial.
  • Objective: To build a comprehensive understanding of the current market and future development trends.
  • A.2. Monitor marketing activities within the industry, pricing trends, and emerging market dynamics.
  • Analysis: This involves monitoring the activities of businesses in the industry, pricing trends, and emerging market dynamics (such as new technologies, products, or economic influences).
  • Objective: To stay updated and understand industry changes and competition, allowing adjustments to marketing or product strategies as needed.
  • A.3. . Deliver data-backed insights to refine marketing strategies and business positioning.
  • Analysis: Provide data-driven insights to make decisions based on actual figures. This aims to optimize marketing strategies and business impact.
  • • Objective: To enhance the accuracy and effectiveness of marketing strategies and help the company maintain or expand its market share.
  • Strategic Marketing Analysis (20%):
  • Provide data-driven insights to optimize marketing campaigns and improve overall marketing performance.
  • Assess the effectiveness of current marketing initiatives, identifying strengths, weaknesses, and areas for improvement.
  • Support customer engagement strategies by leveraging market intelligence to enhance customer experience and retention.
  • Reporting (15%):
  • Develop detailed reports, and presentations that transform data into actionable recommendations for key stakeholders.
  • Provide periodic updates and strategic recommendations to enhance marketing effectiveness and business growth.
  • Ensure marketing and business teams have access to up-to-date insights to make informed decisions.
  • Department Collaboration (15%):
  • Collaborate closely with internal marketing teams and business units to ensure alignment across all departments.
  • Work together with relevant departments to enhance marketing strategies and optimize advertising campaigns.

Requirements:

  • At least 2 years of company secretary or other role in Retail and Corporate Banking or other financial institutions
  • Strong skills with demonstrated ability to advise and influence diverse groups of employees with flexibility, innovation and diplomacy
  • Superior communication with interpersonal skill with the ability to make positive impact on outcomes and
  • A high level of proficiency in English and Chinese language, both writing & speaking