Responsibilities:
- Market Research & Insights (50%):
- A.1. Conduct deep-dive market research including product analysis, product marketing, customer needs, industry shifts, and landscapes.
- Analysis: This requires conducting in-depth market research, including evaluating current product marketing strategies, product analysis, and customer needs. Additionally, identifying industry shifts and market context is crucial.
- Objective: To build a comprehensive understanding of the current market and future development trends.
- A.2. Monitor marketing activities within the industry, pricing trends, and emerging market dynamics.
- Analysis: This involves monitoring the activities of businesses in the industry, pricing trends, and emerging market dynamics (such as new technologies, products, or economic influences).
- Objective: To stay updated and understand industry changes and competition, allowing adjustments to marketing or product strategies as needed.
- A.3. . Deliver data-backed insights to refine marketing strategies and business positioning.
- Analysis: Provide data-driven insights to make decisions based on actual figures. This aims to optimize marketing strategies and business impact.
- • Objective: To enhance the accuracy and effectiveness of marketing strategies and help the company maintain or expand its market share.
- Strategic Marketing Analysis (20%):
- Provide data-driven insights to optimize marketing campaigns and improve overall marketing performance.
- Assess the effectiveness of current marketing initiatives, identifying strengths, weaknesses, and areas for improvement.
- Support customer engagement strategies by leveraging market intelligence to enhance customer experience and retention.
- Reporting (15%):
- Develop detailed reports, and presentations that transform data into actionable recommendations for key stakeholders.
- Provide periodic updates and strategic recommendations to enhance marketing effectiveness and business growth.
- Ensure marketing and business teams have access to up-to-date insights to make informed decisions.
- Department Collaboration (15%):
- Collaborate closely with internal marketing teams and business units to ensure alignment across all departments.
- Work together with relevant departments to enhance marketing strategies and optimize advertising campaigns.
Requirements:
- At least 2 years of company secretary or other role in Retail and Corporate Banking or other financial institutions
- Strong skills with demonstrated ability to advise and influence diverse groups of employees with flexibility, innovation and diplomacy
- Superior communication with interpersonal skill with the ability to make positive impact on outcomes and
- A high level of proficiency in English and Chinese language, both writing & speaking