Responsibilities :

A. Market & Product Research (40%):

• Conduct regular and in – depth market research to understand customer needs, product trends, and competitor movements.
• Analyze banking product features and marketing strategies to identify growth opportunities
• Turn insights from customers and competitors into input for product positioning and go-to-market plans

B.  Product marketing development (25%):

In charge of marketing product development across app, web, and email channels based on Marketing and Business demands:

• Promote new Marketing product features & benefits based on marketing and business needs.
• Drive in-app and email engagement.
• Coordinate cross-channel campaigns to support product adoption
• Support to execute MKT product-related content and communications
• Track and optimize marketing performance across touchpoints

C.  Reporting & Analysis (20%):

• Create clear marketing reports and presentations with key insights and actions for stakeholders
• Share regular updates and suggestions to improve marketing results and support business growth
• Use market research to help improve customer experience and keep users engaged

D. Department Collaboration (15%):

• Collaborate closely with internal marketing teams and business units to ensure alignment across all departments.
• Work together with relevant departments to enhance marketing strategies and optimize advertising campaigns.

Requirements :

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field.
• 2 years of experience in Market Research, Business Analysis, or Marketing Strategy.
• Strong analytical and strategic thinking skills.
• Ability to translate market insights into actionable business recommendations.
• Understanding of marketing principles, consumer trends, and competitor analysis.
• Good communication and presentation skills.
• Experience in the banking or financial sector is a plus.