Deputy Manager, Digital Marketing

Responsibilities :

A.    Campaign Management and Optimization:

  • Coordinate with the outsourced digital marketing agency to oversee strategies for SEM (Google Ads), Social Media Advertising (Facebook, LinkedIn), Display & Video (YouTube, Tiktok), Native, and Affiliate Marketing.
  • Collaborate with internal teams to design, build, test, and report on on-site conversion rate optimization (CRO) and personalization activities.
  • Ensure SEO best practices are integrated into content and technical frameworks to maximize organic traffic.
  • Act as a liaison to ensure the agency’s work is aligned with business goals and objectives.

B.    Analytics and Performance Monitoring:

  • Use and manage advanced digital analytics platforms, including but not limited to Google Analytics, Google Search Console, Microsoft Clarity.
  • Track and analyze campaign performance to provide actionable insights and improve ROI.
  • Develop and present performance reports to senior management, highlighting key trends and actionable recommendations.

C.    Innovation and Strategic Vision:

  • Understand and anticipate industry trends, integrating emerging technologies into marketing strategies.
  • Collaborate with internal teams to drive innovation in digital marketing, exploring opportunities for automation and enhanced targeting.

Requirements :

  • 3 years of experience in digital marketing or digital performance, preferably in the financial industry or a media agency.
  • Proven experience in successfully managing and executing cross-channel digital advertising campaigns or performance marketing campaigns.
  • Competent understanding of digital advertising strategies, including SEM, Social Media, Display, Video, Native, and Affiliates.
  • Experience with on-site CRO and SEO strategies.
  • Proficiency in analytics platforms such as Google Analytics, Adobe Analytics, and related tools.
  • Strong organizational, communication, and interpersonal skills.
  • Curious, innovative, and customer-focused approach.
  • Ability to thrive in a fast-paced environment and meet tight deadlines.